Pfizer
New York, NY, USA
ROLE SUMMARY The Senior Manager, Influencer & Content Marketing Lead will play a critical role on the growing Integrated Media & Engagement team. This leader will set the objectives for and lead the strategy and activation of our Influencer Marketing and Integrated content campaigns for an emerging portfolio of brands within the Oncology Business Unit. This role will be focused on guiding a new model for Influencer marketing within the business unit by ensuring that paid advertising and influencer are synergistic and driving a return on investment for our brands. This leader will manage and lead agency resources for the oncology influencer campaigns and partner with our paid media teams to ensure the programs are integrated. This senior manager is responsible for the business impact this work delivers. This role will lead efforts to identify, shape and execute integrated influencer and content strategies across paid, owned and earned channels that engage our...