Tombras
Knoxville, TN, USA
Tombras, an independent, 475+ person, national full-service advertising agency is searching for an Associate Director, Paid Search. Where you'll be working: Knoxville or Atlanta. Relocation assistance may be provided. What you will be doing: Architect effective Search Engine Marketing (SEM) / Pay-Per-Click (PPC) campaigns with direction from the Director of Paid Search Exhibit confident communication skills to effectively present tactical paid search plans and campaign status reports to clients on a daily and weekly basis Manage paid search bid management using best-in-class match type strategies, campaign settings, demographic targeting, remarketing, custom audience lists, and custom-built automation Research keywords, analyze their relevance and perform competitive analysis. Recommend landing page strategies and consult on landing page planning and optimizations Possess a well-developed analytical ability and a proven track record of extracting tangible insights...