Pfizer
New York, NY, USA
ROLE SUMMARY The Sr. Manager, Audience Strategy & Optimization will support the expansion of digital addressable audiences used across paid, owned and earned Consumer and HCP touchpoints for the Pfizer BioPharma US business. As a critical member of the Audience COE, you will participate in the growth and future roadmap for our audience approach and optimization. In this role you will partner with Integrated Media Strategy, Analytics, Brand Marketing, Performance Media team, Measurement and other key CMO commercial teams to ensure the audience strategy is aligned with the marketing objectives and KPI’s. The ideal candidate will have a strong background in audience strategy and development, will work well in a matrixed organization, and demonstrate a high level of agility to adapt to changing business needs. ROLE RESPONSIBILITIES Support execution of a comprehensive audience strategy across consumer and HCP brands, providing strategic recommendations,...