Pfizer
New York, NY, USA
Senior Manager, Integrated Media Strategy OVERVIEW: Pfizer is driving a transformation of its marketing organization, that will see the best marketers of science support the most trusted brand in the industry. The Senior Manager, Integrated Media Strategy will be a key role within the CMO, helping define the media strategy for Pfizer products and serving as the chief point of connection between media and commercial teams. This position will report to the Senior Director, Integrated Media Strategy and be instrumental in helping to craft integrated media strategy for Primary Care products. This candidate will bring a deep understanding of the intricacies of full-funnel marketing for major brands with digital experience at their core. This person will partner closely with other members of the CMO as well as other organizations to drive a robust, data-driven, and highly strategic approach that moves Pfizer from a leading ‘pharma’ brand into a leading healthcare and...