Build-A-Bear Workshop
St. Louis, MO
The Director, Digital Product leads the strategy and execution of Build-A-Bear's direct-to-consumer digital experiences with a mobile-first approach. This role owns the digital product roadmap across US and UK markets, as well as select global sites, in service of commercial growth and conversion optimization. The Director partners cross-functionally to deliver high-performing, seamless experiences across brand sites. Responsibilities: Define and communicate a clear digital product strategy aligned with company goals Own the digital roadmap, informed by guest needs, data, and business priorities Champion a data-driven approach to prioritization, tradeoffs, and decision-making Partner closely with Tech team and leads to deliver commercially impactful solutions Lead delivery of product features and enhancements, ensuring speed, quality, and impact Drive adoption, performance, and continuous iteration using customer insights and analytics Monitor competitive landscape and...