University of Florida
Gainesville, FL, USA
Digital Marketing Specialist Job no: 537250 Work type: Staff Full-Time Location: Main Campus (Gainesville, FL) Categories: Communications/Public Relations/Marketing Department: 10020000 - SCM-STRATEGIC COMM & MARKETING Classification Title: Marketing & Communications Specialist I Classification Minimum Requirements: Bachelor's degree in related area and two years of relevant experience; Associate's degree and four years relevant experience; or an equivalent of education and experience. Job Description: Digital Campaign Management Strategize tactics and budget that effectively reach our target audiences. Brainstorm campaign/content ideas that can be promoted in our paid digital channels. Work with the Marketing Copywriter to ensure all copy meets platform specifications. Curate images for ads. Collaborate with video and design teams for advanced ad assets. Work with the Senior Marketing Specialist to ensure digital campaigns align with SCM's...