Pfizer
New York, NY, USA
ROLE SUMMARY The Manager, Web Analytics, Content and User Insights will play an important role within Pfizer's Media Measurement department. As a Manager within Pfizer's Web Analytics, Content and User Insights team, you will be responsible for leading the strategy and execution of web analytics, content optimization, and campaign analytics initiatives to enhance Pfizer’s digital presence. Leveraging a strong background in analytics and digital measurement, you will provide guidance and oversight for a team of analysts in producing reporting and insights that inform strategic decisions across Pfizer’s digital properties and marketing campaigns. You will collaborate cross-functionally to understand business needs and identify opportunities to optimize performance. With an analytical and innovative mindset, you will help shape the future vision for digital measurement at Pfizer. ROLE RESPONSIBILITIES Managing web analytics tracking and reporting to uncover trends,...