Truth Initiative
Washington, DC, USA
JOB SUMMARY: The Director, Social Media & Digital Engagement will join Truth Initiative's Marketing team and lead the development and execution of an innovative, comprehensive strategy for EX Program's owned digital channels to drive brand awareness, engagement, and enrollment into the program - an industry leading resource that helps people quit nicotine addiction. This role requires a visionary leader with deep expertise in social and digital platforms, content strategy, and analytics. This is an opportunity to shape a consistent and relevant social presence for an emerging brand by leading a team responsible for breakthrough, socially engaging content aimed at capturing the attention of young people across all stages of the nicotine use journey. DUTIES/RESPONSIBILITIES (*ESSENTIAL DUTIES): Create and implement comprehensive social media content strategies, including establishing KPIs and success benchmarks, to engage and grow audiences against our youth and young...