Pfizer
New York, NY, USA
ROLE SUMMARY As part of the Chief Marketing Organization the Sr. Associate, Paid Search will be part of the Performance Marketing team. This individual will play a critical role in driving the successful execution of Pfizer’s search engine marketing (SEM) campaigns. The role is designed for individuals who have already mastered the basic principles of paid search and are ready for increased responsibility when it comes to campaign creation and performance. The Sr. Associate will be part of our newly created In-House team, which leads paid search from strategy to implementation. The ideal candidate will act as the day-to-day steward of activation activities with a proven track record in hands-on management and optimization. ROLE RESPONSIBILITIES Responsible for the day-to-day maintenance of Pfizer search accounts such as performance monitoring, account optimization, and budget pacing. Creation of paid search keyword lists and ad copy according to brand requirements,...