Glimpse
New York, NY, USA
Primary objective: Own and execute brand and digital content that builds awareness, drives engagement, and accelerates the marketing funnel to generate and convert qualified leads . This role blends brand storytelling with performance-driven content across social and owned channels. Core scope: Brand Voice & Positioning Adapt brand voice and tone across audiences (individuals vs. companies) and platforms Ensure consistent, personable, and social-first brand expression across all digital touchpoints Funnel Acceleration & Lead Generation Develop and execute content designed to move audiences through the funnel (awareness → consideration → conversion) Create content with clear goals by funnel stage (education, demand gen, conversion) Partner with marketing and sales to align content with lead capture, nurturing, and pipeline goals Optimize formats, messaging, and CTAs to drive measurable lead growth Content Creation & Execution...