Vanguard Group
Malvern, PA, USA
The Brand Campaign Lead will head up a team that creates some of Vanguard's most visible and ambitious national brand marketing and advertising campaigns. Current campaigns include our enterprise Brand Campaign, 50th Anniversary Campaign, Breaking Bread, Building Legacy dinner series, client portrait series, etc. This role will work closely with partners and stakeholders from across the enterprise, to ensure our campaigns are part of a thoughtful, full-funnel marketing strategy. You'll work closely with external advertising agencies and internal creative teams to inspire, recognize and nurture bold, leading-edge creative ideas. You'll oversee a cross-functional team, bringing together experts in creative strategy and development, media strategy and measurement. We are looking for someone who enjoys thinking strategically and bringing bold new ideas to the table. We're also looking for someone who loves to mentor and coach crew, helping them develop deeper marketing and...