Pfizer
New York, NY, USA
ROLE SUMMARY The Senior Manager, Audience Engagement Lead will play a critical role on the growing Media, Growth & Performance Marketing team. The role will partner with our integrated media planning and corporate affairs teams to advise and activate audience engagement strategies leveraging capabilities from our newly formed Audience Engagement Team: A Center of Excellence formed to build and advance capabilities in Influencer Marketing, Social Listening, SEO-driven Content and Brand Sponsorships. This role will lead efforts to shape and execute integrated strategies across paid, owned and earned channels that engage our target healthcare audiences and drive ROI for our portfolio of pharmaceutical brands. Success in this role requires a background in healthcare marketing with experience navigating regulated industry guidelines, as well as being a self-started who can build partnership within white space and cross-functional teams. We need an innovative thinker who...